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Four Reasons Behind Crypto Asset Price Volatility

By CFX|12 March 2025

Cryptocurrencies have become a popular investment choice, attracting investors with the potential for substantial returns. However, this potential is directly correlated with the inherent risks associated with crypto assets, most notably the volatility of their price movements. It’s widely known that the price of cryptocurrencies can experience double-digit percentage increases or decreases within a short timeframe.

What exactly drives these rapid and significant fluctuations in cryptocurrency prices? Here are some of the primary factors at play:

1. Supply and Demand

Similar to any other investment instrument, the fundamental principles of economics govern the cryptocurrency market: prices increase when demand outstrips supply, and prices decrease when supply exceeds demand.

However, several key differences make these dynamics more intricate in the context of cryptocurrencies. For instance, Bitcoin has a finite supply of 21 million BTC, a design intended to create scarcity. This scarcity, coupled with increasing adoption, can trigger dramatic price surges when demand rises. Conversely, some other cryptocurrencies have an unlimited supply, making their price highly sensitive to changes in asset demand.

Example: 

  • When the United States officially approved a spot Bitcoin ETF, demand saw a significant upswing, causing Bitcoin’s price to climb sharply in a short period. This illustrates how market sentiment and adoption can influence demand.
  • When the United States imposed import tariffs on numerous countries, demand for crypto assets declined as investors grew concerned about the potential ramifications of this decision.

2. Liquidity

Analogous to other investment products, the level of liquidity in crypto assets significantly impacts their price volatility. Liquidity refers to the ease with which an asset can be bought or sold quickly without substantially affecting its price.

In the cryptocurrency market, the liquidity of various crypto assets differs considerably. Crypto assets with low liquidity, such as coins with small market capitalizations, tend to exhibit higher price volatility. They are more susceptible to significant price swings triggered by large sell or buy orders from whales or investors with substantial holdings, due to the lack of sufficient trading volume to absorb such transactions. In contrast, highly liquid cryptocurrencies, such as Bitcoin and Ethereum, generally experience lower relative volatility because large trading volumes help to cushion price fluctuations.

Example: 

  • When a whale sells a large quantity of small market cap coins on an exchange with limited trading volume, it can lead to a substantial price drop due to the scarcity of buyers ready to absorb the sale.
  • When large transactions occur with Bitcoin, the impact on its price is comparatively smaller due to the high market liquidity and the large number of participants on both the buying and selling sides.

3. Sentiment and News

The price movements of crypto assets are significantly influenced by market sentiment, prevailing news, and evolving narratives. Positive news, such as adoption by major corporations, technological advancements, or favorable regulatory developments, can trigger price surges by bolstering investor confidence.

Conversely, negative news, including hacks, scams, security vulnerabilities, or regulatory bans, can lead to sharp price declines as it generates uncertainty and fear within the market. Social media also plays a crucial role in shaping market sentiment, with rumors, speculation, and trending topics capable of spreading rapidly and significantly impacting prices.

  • Example: Statements from influential figures, such as Donald Trump, regarding a particular crypto asset, whether positive or negative, can induce substantial price fluctuations within minutes or hours.
  • Example: News of a successful hack resulting in significant losses for cryptocurrency traders can trigger widespread panic and price drops across the entire crypto market due to concerns about the security and future stability of cryptocurrencies.

4. Market Psychology

Market psychology plays a pivotal role in the price volatility of crypto assets. Generally, market psychology can be swayed by sentiment, news, and broader financial market conditions. Cryptocurrency markets are often driven by the emotions of market participants, which can lead to irrational and unpredictable price movements.

Phenomena such as the Fear Of Missing Out (FOMO) and Fear, Uncertainty, and Doubt (FUD) can instigate dramatic and rapid price shifts. During periods of rapid price increases, investors experiencing FOMO may rush into the market, causing a surge in demand that further propels prices upward. Conversely, when prices decline, investors gripped by FUD may panic-sell their assets, exacerbating the price drop and potentially creating a market “crash.”

  • Example: During a bull market, when cryptocurrency prices are rising rapidly and many individuals are realizing profits, prospective investors may experience FOMO and purchase cryptocurrencies without conducting sufficient research, solely driven by the fear of missing out on the upward trend.
  • Example: During a bear market, when crypto asset prices fall significantly and negative news dominates market discourse, investors afflicted by FUD may sell their crypto assets at a loss due to the fear of incurring further financial losses, even if the asset possesses long-term potential.

Conclusion

Cryptocurrency price volatility is the result of a complex interplay of various interconnected factors, including supply and demand, liquidity, market sentiment and news, market psychology, and technological developments alongside their adoption. A comprehensive understanding of these factors is crucial for investors seeking to navigate the intricacies of the cryptocurrency market